Tasi Boutique: A Family Affair

Tasi Boutique: A Family Affair

“If you love what you do, you’ll never work a day in your life,” Olivia Turner said. Turner and her boyfriend Branden juggle regular day jobs; take care of their 15-month-old baby; and work on designs around the clock for their boutique Tasi.

“It’s an on-going challenge,” Turner said, “but the love we have for each other and our dream is what keeps us going. We just work hard in all areas and put out good vibes.”

Although Tasi has only been in operation for four years, Olivia has crafted and created jewelry since a young age. When Olivia met Branden, their shared passion for the ocean fused together with diving for shells and creating jewelry. The company is truly a family collaboration and effort; they travel all over Oahu to find the prettiest shells the island has to offer. “It gives us another meaning for labor of love,” Turner said. “Trying to start your own business is hard enough, but then you factor in having a little one and it’s even harder, but that much more worth it.”

Tasi means “the ocean” in the Chamorro language (from the island of Guam where Turner was raised.) “I wanted to create a brand that identifies with the ocean,” Turner said. “Everything we design and make is inspired by it and a beach lifestyle. The natural healing remedy it gives, whether sitting on the beach or actually being in the ocean… it’s so therapeutic.”

A normal day for the family involves working their jobs during the day, and coming home early to create and design, and dive for new shells and new inspiration. “Our favorite thing about running our own business is having something of our very own. We take great pride in the fact that everything we create is from our hands, from scratch, and made in our little studio in Hale’iwa,” Turner said.

The family is constantly working on new creations, and has recently added 100 percent organic beauty products to the mix including lotion bars, lip balm, all-purpose salve, and beach wave spray.

The family’s main goal is to have their own store on the North Shore. For now, you can find their goodies at Tasiboutique.bigcartel.com and at the Waialua Farmer’s Market every Saturday. You can also follow them on Facebook for updates on their next events and new creations.

By: Leslie Schipper

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